Monday, 7 July 2014

End of a era in Social Media - Orkut to Discontinue

Google had stepped first in the Social Media World with its famous Orkut on January 24, 2004,  ahead of Facebook that was launched on February 4 in the same year. At that time nobody knew the fate of both social platforms.
Recent news says Google will be shutting down its early social-networking service, “Orkut”, which was widely used in Brazil and India before the Facebook craze. It is interesting to know that after the failure of Orkut, Google has successfully maintained its presence in the Social Media world with its other tools including Google+, Youtube and Blogger.
“With Passing time since last decade, YouTube, Blogger and Google+ have taken place instead of Orkut which ran well till 2006 and 2007 with more and more communities around the world springing up in every corner of the world. Because the growth of these communities has outpaced Orkut's growth, we've decided to bid Orkut farewell," Google said in a post on the Orkut blog on Monday.

The Orkut service's shutdown comes as Google's social networking plans remain in question as it is projecting Google+ (launched in 2011) as user identity on varoius Google’s properties including Youtube before posting comments about videos. 


The company said it would preserve an archive of all Orkut "communities" that will be available from Sept. 30. "If you don't want your posts or name to be included in the community archive, you can remove Orkut permanently from your Google account," Google said.

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