15 Dont's for Search Engine Optimization

Whenever you enter a query in a search engine and hit ‘enter’, you get myriads of results for the query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others, then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO) 

Here’s a list of what Google tells you to avoid in SEO and for better ranking you should not these few steps listed below:

1.  Choose related Title which relevant to the content on the page.

2.  Never use default or vague titles like “Untitled” or “New Page 1″ for your website.

3.  Never use a single title tag on all of your website pages.

4.  Never use lengthy title beyond 60 characters as it is unhelpful to users and Google didn't read them.

5.  Don’t stuff useless keywords in your Meta tags.

6.  Description Meta tag should be sum up of content on the particular page.

7.  Always use generic descriptions for Meta description tags.

8.  Never fill the Meta description with only keywords, always fill with content 

9.  Never use lengthy URLs with unnecessary parameters

10. Avoiding duplicity in content is first and foremost task while updating and maintaining a website because Google likes content, but it *usually* needs to be well linked with unique and original content to get you to the top!

11.  If you hide text on your website. Google will defiantly remove your website from the SERPS (search engine results pages).

12. Never relay on buying links because thinking that they will work better and get you on the top is a myth. Google likes only natural link growth and often on mass link buying.

13. Never use same “anchor text” or link phrase because this could flag you as a SEO.

14. Keeping in mind for Google PR - chasing 100′s of links. Think quality of links….not quantity.

15. Never purchase many keyword rich domains and filling them with similar content as at your site and linking them to your site is totally a bad SEO practice and can lead you banned from Google. It might have worked yesterday but will not work tomorrow.

SEO Don’t by Matt Cutts (Google Spam Head) in 2014

•  Spammy Guest Blogging : In it's recent video by Matt Cutts on his blog mentioned why Guest Blogging is loosing it's pace with Google 2014 updates.  Google now treating much of guest Blogging as spam   

• Optimized Anchors : Never Over Optimize your Anchors Text with Keyword Stuffing or irrelevant Phrases . 

•  Quantity of links over quality :  Always relay on Quality of relevant links that match to your website content instead of quantity of unnecessary links because this could not help you out in Google SERPs . 

•  Keyword Heavy Content :  Google always focus on informative content instead of Keyword rich content as it seems to much more fake than any original content.  

Conclusion : As we have discussed all the points that we have to avoid in SEO - Search engine optimization to bring a website in top of Google SERP(Search Engine Result Pages) , these are very necessary steps to follow. 

Also Read: 3 pillars of Search engine optimization