Saturday, 21 June 2014

Why has Twitter introduced GIF images on its platform?



In a recent Update to its features Twitter gave its users a surprise with the introduction of GIFs on on 18th June’14. Twitter announced that GIFs - a moving image or animated images will now be shared and viewed on Twitter's version of iPhone, Android and web.  
It is to be noted that Google has been the first to start with GIF Images on its Social platform – Google+, whereas Pinterst was the second one to introduce Gif Support in January 2014.  There are speculations that even Facebook plans to roll out GIF support by August 2014.
Talking about Twitter which as of now doesn’t allow sharing a Video unless it has been shared on Vine, GIF inclusion will fill this gap as it is the first Video-type content that can be shared directly on twitter for regular users.  

Why GIF is extremely important

GIF also known as Animated Images is used to tell stories, news or express emotions, and they have been there since 25 years with invent of internet. Initially they were in the form Clipart. The year 2013 saw an increase in the use of GIFs, specially on Google+. This has made other Social Media platforms to roll out their support to GIF. The popularity of the same is expected to go even higher as animated images drive more traffic than any regular images in jpeg / png formats. 



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