What's going in Social Media Platforms this year in 2014 - let's check out
Vine has gradually crawled its way into the world of social media. When Instagram introduced video, it looked like Vine didn’t stand a chance. Instead, the 6-second looping videos pulled inmillions of users to the application available on App Store, Google Play and Windows. Brands such as Dunkin Donuts has produced various advertisements about its products. Owing to the wittiness of Viners and short attention span of users, the app has become an effective marketing method. Five tweets every second include a Vine link. Vine also recently made browsing videos available to the public (even for those without an account).
Google Plus is now in full stride as a social media platform. The majority agrees that now is the time to leap into the fray, if for no other reason than to garner the extra SEO advantages that Google gives to their own Google Plus-based traffic.
Video Content on Instagram and Twitter : Vine’s popularity has not vanquished Instavideo.One can upload longer edited videos on Instagram which enablesbrands to create advertisements and lifestyle videos for their pages. Instagram is already competing with the leading social media giants in marketing and is a preferable platform for sharing video content. Even Twitter has now introduced GIFs which are more like VIFs (Mp4 videos playing in a loop).
Visual-Based Content : Making your content visual-based is another significant step, you could take to drive social networking engagement. Truth be told, photos make up 93 percent of the most engaging posts on Facebook. If you are content is not visual based, you should start doing that. A lot of brands and people solely depend on Instagram, Pinterest and Facebook for showcasing their product through visual imagery. This mother of 2 daughters has rocketed to fame with her articles on various websites like The Huffington Post, Daily Mail and Way out of World with her Instagram pictures of Edible Art.
Hashtags are everywhere. With integration across Twitter, Instagram, Vine, Google Plus, and now Facebook, hashtags have become an excellent way to express feelings and search for content. Brands create their own catchy tags that users can use, without creating a feeling of being too marketing-heavy. New tags spike every day, and this summer will be no different.
Social Searches : Both Facebook and Google + have increased the importance placed on social search. Facebook’s “grid” feature is being launched; allowing users to search with specific terms
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